Client Background: Carla Hall is a celebrity chef, restaurateur, and host on ABC's food centric talk show The Chew. Carla broke onto the scene as a finalist on Bravo's hit reality cooking competition Top Chef where she coined her popular catch phrase "Hootie Hoo!" Today, Carla Hall is a household name in celebrity chef circles and is best known for her electric personality and infectious love of food.

Challenge: Carla's professional success has resulted in a rapidly growing fan-base. Carla and her team realized she needed a dynamic web presence that aligned with her business goals of creating a holistic gourmet brand that effectively leveraged her celebrity status and turned her fans into loyal customers.

Solution: Carla originally asked us to redesign her Alchemy Cookie website with the goal of increasing online sales. However, backed by our research, the project team was able to build a business case behind consolidating all of Carla's disparate websites and products onto a single centralized site where fans could interact with Carla’s brand on a deeper level beyond browsing and purchasing cookies.

In collaboration with the General Design Company, we redesigned and refocused CarlaHall.com to better engage and monetize her audience. The site is now used by Carla’s team to encourage customer engagement across the Carla Hall brand, allowing fans to the opportunity to interact, learn, and shop. Carla continues to leverage the site’s flexibility to promote her brand by regularly publishing blog articles, original recipes, and selling merchandise.

The solution was extremely well received by Carla's discerning fans. Within one day of launch, Carla received over 2,500 "likes" on Facebook and the average order value for merchandise purchased on the site rose 16% over her previous site.

Testimonial: Imagine beating your head against a digital wall of text and nonsense for a year. That was my experience on our old webstore. Every day was a hassle and a challenge because I never knew if the site was working or not. Mark at App Champs worked with us to create our new store through Shopify, and I have not stopped praising the final product. Despite taking direction from at least 4 (sometimes more) different people within our company, our final product is exactly what we wanted.

Key Services Rendered

E-commerce Strategy

E-commerce Web Development